INTRODUCING SILFEN PLAY COLLECTION

SILFEN Play is a subline to SILFEN which purpose is to create a new identity featuring a sporty universe with a common thread to SILFEN. SILFEN Play hits diversity - both the sporty and classic woman. The two yearly collections represents sporty classics with a playful approach that have a longer lifespan. The collections will introduce both bags and clothes where sustainability is an integral part.

We saw a potential in the market and a trend we think has come to stay. Our target group has an increasing need to dress comfortably and at the same time look fashionable. The idea of these styles is that you can style them in an everyday look and at the same time use them for fitness.